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    Hostess Kicks Off Twinkie Mania Sweepstakes

    Introduces two limited-edition flavors; calls on consumers to cast their votes for new filling.
     

    IRVING, Texas -- Hostess is kicking off a Twinkie Mania sweepstakes that invites consumers to write a new chapter in the iconic snack cake's history by casting their votes for a new filling flavor. The candidates are Raspberry Tart, Cookies n Creme, Blueberry Pie and Lemon Meringue.

    The winning flavor will be featured as a limited-time offering in the Hostess product line.

    Also as part of the promotion, Hostess introduced two new limited-edition flavors -- Chocolate Creme and Strawberry & Creme -- now available in stores across the country. The two new varieties will compete with the Original Vanilla Creme filling for the title of best current flavor.

    One lucky Twinkie lover will win $25,000 upon registering two UPC codes online of specially marked packages of any Twinkies variety including: 100 Calorie Pack Twinkie Bites, Original Vanilla Creme Twinkies, and the new Chocolate Creme and Strawberry & Creme Twinkies.

    "Twinkie Mania is sweeping the country, and we are excited to let our fans' voices be heard as they indulge in our newest varieties and campaign for the next Twinkie flavor," Mike Touhey, vice president of snack marketing for Hostess, said in a statement.

    Polls opened Feb. 21 and will remain open through March 29. Consumers can cast their votes, and enter to win the $25,000, at www.hostesscakes.com/twinkiemania.

    The winning flavor will be announced online April 15.

     

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