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    Holiday Stationstores Extends Price Optimization Pact

    C-store uses Revionics to analyze pricing strategies.

    MINNEAPOLIS, Minn. -- Holiday Stationstoreshas renewed its service agreement with Revionics Inc. Terms of the deal were not disclosed.

    Revionics is a price optimization solutions provider. Holiday Stationstores first implemented its Life Cycle Price Optimizations solutions to improve zone structure to take better advantage of competitive positioning, compare and analyze outcomes of different pricing strategies and allow for "what if" scenarios and more.

    "With a steep competitive landscape and a still fragile economy, there is no room for pricing errors; therefore, we needed to adopt a proven, science-based solution that allows us to develop pricing that is reflective of our strategy and provides optimal results," said Dean Solyntjes, director of pricing and business support for Holiday Stationstores. "We are extremely pleased with the [return on investment] and increased gross margin we have obtained from Revionics' system and we are looking forward to fully leveraging all the capabilities their pricing solutions have to offer."

    Revionics President and CEO Marc Hafner added that Holiday Stationstores has seen an impact in gross margins thanks to the implementation of its products. "They have established a successful fact-based methodology and we are very excited to continue working with them to help grow their overall business," he said.

    Holiday Stationstores owns and operates more than 450 stores throughout 10 states in the northern portion of the United States.

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