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    Hershey Finds Link between Cocoa and Antioxidants

    Company will label candy for percentage of cocoa solids.

    A new study sponsored by The Hershey Co. in conjunction with Cornell University and Brunswick Laboratories confirms all products containing natural cocoa have flavanol antioxidants. The study also found the level of antioxidants in commonly available chocolate products is directly related to the amount of natural cocoa contained in that product.

    "The results are in: the more natural cocoa, the more flavanol antioxidants," said Debra Miller, Hershey's senior nutrition scientist. "This study helps clear up the confusion surrounding flavanols in chocolate by showing the clear link between natural cocoa levels and flavanol antioxidant levels. These findings are particularly important for consumers, given the growing interest in the antioxidant benefits of cocoa and dark chocolate."

    The highest flavanol levels were found in natural cocoa powder, followed by unsweetened baking chocolate, dark chocolate, milk chocolate and, finally, chocolate syrup.

    Hershey will introduce a new cocoa label communicating that cocoa is a natural source of flavanol antioxidants. Hershey also will debut a new seal listing the total percentage of cacao solids, i.e., the percent of ingredients in the product that are derived from the cocoa bean, in select dark chocolate products such as Hershey's Special Dark and Hershey's Extra Dark chocolates. Both steps are designed to help consumers better identify which cocoa and chocolate products contain higher levels of flavanol antioxidants.

    "More and more consumers are becoming aware of the natural antioxidant benefits of cocoa and dark chocolate," said Tom Hernquist, senior vice president, U.S. Confectionery, The Hershey Co. "The new cocoa label and seal and the results from this study help provide consumers with more information about flavanol antioxidants in cocoa."

    The results of the research are supported by recently announced USDA results. "The data from the Hershey study are very similar to results from our own lab," said Dr. Xianli Wu, scientist at USDA Arkansas Children's Nutrition Center in Little Rock, Ark.

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