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    Hershey Bows Online Contest for Launch of Bliss White Chocolate

    Inspired by best-selling book 'The Necklace,' contest will present 16.5-carat diamond necklace.

    HERSHEY, Pa. -- The Hershey Co. is rolling out its Bliss White Chocolate with a Meltaway Center product with an online essay contest.

    Through a national "Share the Bliss" contest based on the best-selling book "The Necklace," Hershey is giving women the chance to share a 16.5-carat diamond necklace.

    Continuing through December 2009, consumers can visit www.hersheysbliss.com to enter the Share the Bliss contest by submitting their stories of why they want to experience or be "blissed" by the Hershey Bliss Chocolate diamond necklace. Women will be selected to share the 16.5-carat diamond necklace for two weeks and will receive the necklace, a variety of delicious Hershey's Bliss Chocolate and a signed copy of "The Necklace." Each winner will be asked to share their experience with the necklace through a blog on the Hershey's Bliss Chocolate Web site and to help select the next winner, thus connecting women nationwide.

    The winners of the contest will be invited to meet in New York at the Young Survival Coalition's (YSC) spring 2010 charity benefit. During the event, the necklace will be "blissed" for the last time through a silent auction benefiting the YSC, the premier international organization dedicated to the critical issues unique to young women and breast cancer.

    "Hershey's Bliss White Chocolate joins the celebrated Hershey's Bliss Chocolate portfolio adding to the delicious variety of the award-winning chocolate collection," said Jody Cook, spokeswoman for Hershey's Bliss Chocolate. "Each enjoyable bite is a reminder of life's simple pleasures."

    Hershey Bliss White Chocolate with a Meltaway Center is available in 8.6-ounce lay-down bags beginning December 2009.

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