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Heineken USA has released its 2011 Sustainability Report, which outlines the beer importer’s progress in regard to its “Brewing a Better Future” initiative -- including the bestowal of LEED gold certification for the company’s recently renovated corporate headquarters in White Plains, N.Y.
Other report highlights include Heineken USA’s introduction of a high-mileage hybrid car into its U.S. corporate fleet; sponsorship of Taxi Magic, a digital platform that helps consumers conveniently book and pay for a taxi ride home after an evening out, which provided more than 900,000 taxi rides to consumers; and collaboration with members of the Waltham, Mass.-based Responsible Retailing Forum to publish practices to reduce alcohol sales to minors.
“We maintain a long view and seriously consider how our business treats our communities and neighbors,” noted Heineken USA president and CEO Dolf van den Brink, who added that the company was committed to building on the ‘Brewing a Better Future’ platform.”
The 2010 introduction of the initiative ushered in a new epoch of focus on sustainability for the company. Based on input from a broad set of stakeholders, “Brewing a Better Future” provides Amsterdam-based Heineken with a clear road map, furthering its aim to be the “World’s Greenest International Brewer.” The initiative’s strategic imperatives are to continuously improve the environmental impact of Heineken’s brands and business, to empower the company’s people and the communities in which it operates, and positively influence the role of beer in society.
“At Heineken USA, we lead 20 programs that by 2020 will bring our words ‘Brewing a Better Future’ to life in partnership with our key stakeholders,” said Stacey Tank, the company’s SVP and chief corporate relations officer. “These 20 programs demonstrate our values and commitment to people and society.”
The complete Heineken USA sustainability report is available online, as is the global version. Comments or questions on the report may be sent to Suzanne McGovern, manager, sustainable development and alcohol policy, at [email protected].