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NEW YORK -- A recent research study found 48 percent of fast-food consumers reduced their visits to quick-service restaurants (QSRs) over the past three months.
The survey, conducted by M/A/R/C Research, found many consumers are eating at home more often to save money. However, some consumers have actually increased their fast-food visits. Among this group, the most common reason for the increase is QSRs being more convenient, allowing consumers to save gas.
"Clearly the economy has impacted the behavior of QSR customers. Decisions are being made to dine at a QSR instead of a casual dining establishment or at home instead of eating out," said Gwen Amador, vice president at M/A/R/C Research. "All of this has a direct impact on the share QSR brands can capture."
The study polled 25,000 consumers nationwide to learn how the current economic conditions impacted their decisions regarding visiting QSRs. The study included burger, chicken, mexican, pizza, sandwich and seafood categories.