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NEWTON, Mass. -- Through 90 flat-screen televisions installed at Gulf Oil's service plazas along the Massachusetts Turnpike, residents in the state were introduced last week to Gas Station TV (GSTV) and its content of news bytes, sports highlights, and the latest Hollywood gossip, reported The Boston Globe.
Gulf Oil is the first gas retailer to offer the service in the state, according to a company statement. The first phase of Gulf Oil's GSTV installation includes the Westborough, Natick, Framingham and two Charlton service stations along the Massachusetts Turnpike, the company stated.
"We are creating convenience and entertainment help to enhance the customer experience," Joseph Petrowski, president and CEO of Gulf Oil, said in a statement.
Customers visiting the stations earlier this week gave the programming mixed reviews.
Westfield pharmaceutical salesman Tim Murphy told the paper that driving the Pike back and forth to Boston all the time is bad enough, without a TV screaming mindless information into his ear.
However, Matt Savage, 29, of Boston, was fueling up his Chevy Blazer while the television overhead flashed the news of the day from CBS and ESPN. "It gives you something to watch," he said.
Similarly, Kevin Dodgson, an Ohio State University student in the area for the St. Patrick's Day holiday, perked up when he was filling his tank and heard GSTV's sports highlights, according to the report.
GSTV and other marketing at the pump will become familiar with residents of the state, as GSTV plans to open 50 locations in the Boston market in the next month featuring the content, according to company CEO David Leider.
Meanwhile, Fuelcast Media Network, another gas station television provider, expects to enter Massachusetts by late summer, the report stated.