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CONWAY, Ark. and FRAMINGHAM, Mass. -- Gulf Oil will return to Arkansas for the first time since the 1980s through a new branded partnership agreement with Satterfield Oil Co. of central Arkansas. Satterfield Oil has already rebranded four gas stations to the Gulf banner, with up to three more to follow later this year.
"Gulf is a strong brand in this area," said Satterfield Oil President Branch Satterfield. "Our customers recognize its special legacy -- it is highly recognizable and stands for quality. Gulf Oil has a certain nostalgia that makes consumers feel comfortable."
Gulf Oil Senior Vice President and Chief Sales and Marketing Officer Rick Dery noted that the name, "Arkansas" comes from a Sioux word, "acansa," meaning "downstream place," and this return is an important milestone for Gulf as the company continues its national downstream expansion.
"We remain steadfastly committed to supporting the brand and our partners as we re-introduce the brand to the motoring public in markets where it has been absent for years," Dery stated.
Gulf also announced that its CEO Joseph Petrowski will speak at the Arkansas Oil Marketers Association convention, to be held in Hot Springs on March 29-30.