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    Gulf Oil Improves Loyalty Program Infrastructure

    Chain implements EchoSat SPG Communications Solution for its Override program.

    FRAMINGHAM, Mass. -- Gulf Oil L.P. has implemented EchoSat SPG (Secure Payment Gateway) high-speed transaction transport service to Gulf-branded stations in most of its New England operating area. The solution delivers high-speed loyalty transaction processing to enhance the speed of service to customers using Gulf’s new Override Gas Savings loyalty program, EchoSat Communications announced.

    Additionally, EchoSat Communications said its SPG service delivers high-speed credit and provides a robust remote support infrastructure to ensure the oil company’s new Override program has maximum uptime, reliability and customer satisfaction.

    The PCI-compliant high-speed EchoSat SPG network increases the overall speed of service at the checkout, and provides a fast and robust communications infrastructure to support the real-time Override program. Under the initiative, EchoSat also supplies Gulf Oil with essential system deployment services and inventory management systems, as well as network and engineering support, the technology supplier stated.

    "Our customers have the need for speedy, reliable and consistent service," stated Marg McDonnell, director of credit card operations at Gulf Oil. "By enhancing our new Override loyalty program with the fast and flexible networking of EchoSat SPG, Gulf Oil is introducing a new caliber of customer convenience."

    Created in July 2007, Gulf Oil's Override loyalty program is available in Gulf-branded stations in Massachusetts, New Hampshire, Vermont, Connecticut and Rhode Island, and will be available in more markets in the future. Override connects highly respected retail partners and consumers with fuel retailers to leverage the power of fuel.

    Customers can earn gas savings at participating Shaw’s Supermarkets and Dunkin’ Donuts, and redeem their savings at hundreds of fuel locations throughout New England. The program is also offered to more than 37,000 New England-based employees, including those at Shaw`s Supermarkets, through the Override employee program.

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