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FRAMINGHAM, Mass. -- Gulf Oil announced a new branded partnership agreement with Acree Oil Co. of Toccoa, Ga., and as the first step in the new relationship, Acree will convert six of its BP-branded stations to the Gulf banner.
“Partnering with Gulf Oil was an easy decision for us,” Jack Sales of Acree Oil said in a statement. “Not only does the company have a strong brand reputation, but Gulf consistently delivers on value and service for an on-the-go driving public.”
The two companies share a long history. Founded in 1927, Acree Oil currently supplies more than 130 retailers and numerous commercial accounts across Georgia and South Carolina. A branch office of Acree Oil in Athens, Ga., is the former home of a Gulf Oil office, and several of Acree’s staff members were formerly employed by Gulf.
“Consumers in Georgia are very loyal and we look forward to building a new relationship with them,” stated Gulf Oil Senior Vice President and Chief Sales and Marketing Officer Rick Dery. “Our expansion reflects our determination to support the brand in the Southern states.”
Gulf Oil President and Chief Operating Officer Ron Sabia added: “We are dedicated to giving our dealers and distributors the tools they need to be more successful over the long term. We are pleased to grow in Georgia, and look forward to further expansion there.”
This partnership comes as Atlanta Braves fans see Gulf’s “Sunrise” logo behind home plate during Turner Field home games as part of a multi-year sponsorship with Major League Baseball.