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CRANSTON, R.I. -- Tedeschi Food Shops Inc. will deploy GoGo Cast's high definition Go-Screen's to engage their customers with meaningful and informative content, the company reported.
"We're excited to be able to communicate with our customers in real-time with current promotions and compelling content," said Joe Hamza, vice president of sales and marketing at Tedeschi Food Shops Inc. "GoGo Cast innovative technology not only helps enhance the overall shopping experience, but it also enables us to engage our customers with targeted messages and relevant information."
GoGo Cast's high definition Go-Screens will deliver unique customer and location data to reach a captive in-store audience, conveying the right messages at precisely the right time to help influence buying decisions directly at the point-of-purchase. Based on previous pilots Tedeschi Food Shops is expected to see an increase in sales for products advertised on the screens, the vendor reported.
The agreement between GoGo Cast and Tedeschi Food Shops calls for installation of Go-Screen's digital displays in its locations by the end of the third quarter 2010.
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