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GREENSBORO, N.C. -- Gilbarco Inc. certified the Rollback Rewards loyalty program from Fueland Inc. of Flower Mound, Texas, for use with the Gilbarco Passport point-of-sale system, the company reported.
Passport software features Gilbarco’s fully integrated, generic, loyalty program interface based on the Petroleum Convenience Alliance for Technology Standards (PCATS) to simplify integration, according to a company release.
Passport and Rollback Rewards deliver value to the retailers by increasing sales and return visits, attracting new customers and increasing customer retention. Consumers who purchase products and services from Fueland Rollback Gas Rewards affiliates earn free fuel.
“Jacobs Petroleum has been very pleased with the ease of installation and the smoothness of operation of our newly implemented Fueland Rollback Rewards Program,” Steve Stuck of Jacobs Petroleum Products in Waynesburg, Pa., said in a statement. “We have been met with enthusiastic response from our consumers and we are looking forward to reaping the ongoing benefits from the program.”
Fueland’s Rollback Gas Rewards Program provides cents per gallon rollback fuel loyalty solutions to consumers, convenience stores, grocery stores, restaurants, auto service establishments and general retailers, the company reported.