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DETROIT -- Gas Station TV (GSTV) and CBS have formed a partnership to provide viewers at gas islands a mix of daily news updates and customized content, GSTV stated.
As part of the exclusive relationship, GSTV will deliver breaking news and headlines from CBS News, along with entertainment and informative segments from CBS' programming lineup, the company stated.
"We're transforming the gas station into a true media destination for consumers, marketers and retailers alike," David Leider, GSTV CEO, said in a statement. "In partnership with CBS, we're providing a richer, more dynamic content experience than ever before, and creating new opportunities for our advertising and retail partners. Consumers will notice the difference, and we're confident that our business partners will see the results."
GSTV is seen by more than 30 million viewers per month through more than 5,000 screens at gas pumps in more than 300 cities across the U.S., according to the company. Markets where GSTV is present include: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Atlanta, Detroit and Tampa, at select Chevron, ConocoPhillips, CITGO, ExxonMobil, Murphy USA, Shell, Speedway, Valero and Sunoco stations, the company stated.
"Gas Station TV provides an excellent new outlet for CBS in the fast growing category of digital out-of-home media," George Schweitzer, president of CBS Marketing, said in a statement. "The viewing experience and reach they provide dovetails perfectly with our strategy of finding unique ways to reach a captive audience for our content when viewers are out of their homes."