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BIRMINGHAM, Mich. -- Gas Station TV (GSTV) announces the first mass distribution of interactivity-based advertising functionality in the television at-the-pump space. Launching this spring, GSTV advertisers will begin executing interactivity-based advertising campaigns at over half of GSTV’s 1,200 locations, the company reported.
When prompted, consumers will press “Action Buttons” integrated into the GSTV display to receive immediate promotional information via their fuel receipts. They will then be able to use this promotional information to take action at nearby businesses, on their mobile devices, or via the Web. The new interactivity will allow advertisers to deliver customized discounts, special promotions, or other special offers to consumers, the company reported.
Allstate will be an initial partner to utilize interactivity-based advertising. Additionally, GSTV is in discussions with a number of its other premier advertising partners, planning how each will use this exciting new interactive technology to drive further engagement with their brands.
This announcement comes on the heels of GSTV announcing a record breaking 2010, its plans to double its network size, and significant hiring to help support this massive growth.