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DALLAS -- Convenience store chain 7-Eleven Inc. combined two of its popular products -- coffee and Slurpees -- to make the Slurpuccino, a coffee-flavored, caffeinated Slurpee, the company stated.
"Slurpee is a beverage for kids of all ages," Jay Wilkins, category manager for Slurpee and Big Gulp fountain drinks, said in a statement. "Slurpuccino capitalizes on the consumer-driven trend of coffee-flavored products and, while it may be more of a grownup Slurpee, we believe young adults and older teens will enjoy it as well."
The Cafe Latte-flavored Slurpuccino is not milk-based product and is fat-free, with 61 calories per 8-ounce serving. Prices are in line with other Slurpee drinks, which range from 99 cents to $1.69, according to the company.
"Customers purchase a Slurpee drink as a treat," Wilkins said in a statement. "Adding Slurpuccino provides a more indulgent option to our frozen beverage lineup. Customers can now indulge in a rich, great-tasting frozen coffee drink without worrying about the impact of a lot of calories or fat content."
The Slurpuccino was developed for the chain by The Coca-Cola Co., the company stated. The Cafe Latte drink is made up of coffee- and caramel-flavors and targets both male and females from 18 to 34 years old, the company stated. More than 75 percent of Slurpee drinkers are younger than 34, according to the company.
"Coffee flavors are 'hot' right now, whether served hot, cold or frozen," Wilkins said in a statement. "We sell millions of Slurpee drinks each month, plus numerous chilled coffee-flavored drinks in the stores' cold vault. This indicates we have a very receptive customer base for the Slurpuccino drink."
In addition, the drink is expected to be offered in a hazelnut-cappuccino flavor this fall, the company stated.