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    Firefighter Brand Products Begins National Rollout

    25 percent of profits to be donated to firefighter-related charities.

    JACKSONVILLE, Fla. -- Firefighter Brand Products, a new food and beverage brand, has begun its national rollout in Florida at Publix Super Markets just prior to the start of Fire Prevention Month in October. In addition to participating Publix Super Markets, Firefighter Brand Products will also be available at convenience stores and delis throughout Florida.

    Twenty-five percent of Firefighter Brand Products' annual net profits will be donated to national and local firefighter-related charitable organizations and causes with an emphasis on providing funding to support equipment upgrades, burn centers, scholarships, community activities and other firefighter-related humanitarian causes.

    Firefighter Brand Products will include at its launch Kettle Potato Chips, Baked Nacho Tortilla Chips and four varieties of soda in 2-liter bottles and 12-packs of cans -- Courageous Cola, Firelight Diet Cola, Backdraft Root Beer and Incendiary Citrus.

    At convenience stores and delis, Firefighter Brand Products will offer 20-ounce bottles of soda and Hydrant Water as well as individual-serving sizes of its Kettle Potato Chips and Baked Nacho Tortilla Chips.

    Firefighter Brand Products is comprised of Firefighter Brands LLC and Firefighter Beverages LLC, independent companies based in Norwalk, Conn. These private, for-profit companies create and market food products that will benefit firefighter causes on a national and local level.

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