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SPRINGFIELD, Mo. -- After a successful test at one store, Fast & Friendly is doing a chainwide rollout of Gas & Go Radio, adding the program to pumps at its 12 Springfield-area locations.
Fast & Friendly first tested the at-pump radio program at one store, and decided to expand it across its full portfolio of convenience stores after finding that it was "the perfect tool to drive more traffic" into the stores, according to Gas & Go Radio's website.
The c-store chain, based in Springfield, is owned and operated by Steve Naegler and the Naegler family.
"We're looking forward to using our new gas pump radio program to enhance continuity in our marketing messages at each site, while also building a stronger image as the store that truly cares about its community and customers," said Steve Naegler.
Gas & Go Radio, based out of Illinois, designs custom radio programs to play at convenience store gas pumps and unmanned sites. The program can promote store giveaways and community events; drive in-store customer counts; recognize customers and employees; and provide advertising opportunities.