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IRVING, Texas -- Seventy-one existing ExxonMobil Tigermarket c-stores in Nashville and Memphis, Tenn. will be revamped to the flagship On-the-Run brand by the middle of 2006, the company reported.
"The conversion of Tigermarkets in Nashville and Memphis demonstrates our commitment to On-the-Run convenience store brand. This change reflects the tremendous customer acceptance of the On-the-Run offering," said Mark Shores, U.S. retail sales director for ExxonMobil Fuels Marketing.
Once completed, there will be 26 locations in Nashville and 45 in Memphis that display the On-the-Run brand.
The 680 On-the-Run c-stores throughout the United States are operated by company personnel or under franchise with ExxonMobil. The stores offer brand-name products and food, including gourmet coffee and its proprietary breakfast sandwiches.