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    ExxonMobil Blogs on Gulf of Mexico Spill

    Oil company tries to differentiate itself from BP on safety front.

    IRVING, Texas -- In an effort to differentiate itself from others in the category, notably BP, on the safety front, ExxonMobil launched a blog called "Perspectives," and its first entry is mostly about the BP Gulf of Mexico spill, Brandweek reported.

    "What happened at the Deepwater Horizon rig is a tragedy on many levels -- from the terrible loss of life involved, to the ongoing impact of the spill on the environment, communities and businesses of the Gulf Coast. Everyone at ExxonMobil shares in the concern over the accident and spill," the initial blog post reads.

    The blog goes on to explain that there are some 14,000 other deep-water wells that didn't explode and implies that BP's oversight was lacking: "What we do know is that when you properly design wells for the range of risk anticipated; follow established procedures; build in layers of redundancy; properly inspect and maintain equipment; train operators; conduct tests and drills; and focus on safe operations and risk management, tragic incidents like the one in the Gulf of Mexico today should not occur."

    According to Exxon, the intention of the blog -- penned by Ken Cohen, vice president of public and government affairs -- is to offer "our company's views on the issues, policies, technologies and trends that are shaping the energy industry."

    Cynthia Bergman, an Exxon representative, said the blog is designed to address public policy issues, but "obviously, right now people have a lot of questions, as do we, about the spill."

    She said no advertising is planned around the new communications.

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