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CANTON, Mass. -- Dunkin' Donuts signed an agreement with Hess Corp. to offer its coffee and doughnuts in a new self-service station at many of Hess' locations throughout the country. Dunkin' Donuts' presence within Hess stores will roll out starting in January, primarily outside of New England. The new Dunkin' Donuts self-service stations will offer customers coffee, hot chocolate and donuts.
"We are thrilled at the opportunity to provide greater value to our customers by partnering with an outstanding brand, such as Dunkin' Donuts," F. Borden Walker, Hess Corp. executive vice president and president, marketing and refining, said in a statement.
Dunkin' Donuts also announced a new partnership with Sara Lee Foodservice to offer self-service coffee stations in office building break rooms, cafeterias and other venues with large foodservice operations. Dunkin' Donuts will collaborate with Sara Lee to identify appropriate locations for the Dunkin' Donuts self-service format.
"Hess and Sara Lee Foodservice are extremely exciting partnerships that we believe will create tremendous value for our company and our franchisees across the country," Robert Rodriguez, Dunkin' Donuts brand president, said in a statement.
"Both agreements will allow us to engage new customers, reinforce our relationship with existing customers and create more opportunities for busy, on-the-go people to keep themselves running with our coffee and baked goods," he continued. "By reaching more customers in more places more often, we strengthen our brand by generating greater awareness of our menu items and distinguishing ourselves in the marketplace."
Dunkin' Donuts said it is committed to expanding its number of U.S. stores, moving into new markets while expanding in its existing cities. Within the past year, the company has launched plans or entered into agreements for significant expansion in Las Vegas, Indianapolis, Phoenix, Dallas, Austin and Houston, among others.