Quick Stats

Quick Stats

    You are here

    Dr Pepper Tests New Dr Pepper Ten in Select Markets

    New soft drink is aimed at young men.

    DES MOINES, Iowa -- Popular soft drink, Dr Pepper is currently testing its latest product, Dr Pepper Ten, in select locations. Des Moines is one of six cities currently testing the new 10-calorie beverage that is aimed at young men, DesMoinesRegister.com reported.

    “It’s got a blend of sweeteners and a little bit of sugar,” Dr Pepper Snapple Group executive Dave Fleming told the Web site.“It delivers that mouth feel … that full regular taste. The experience we heard from these males is that some diet (soft drinks) have a thin taste to them.”

    The product is made with high-fructose corn syrup, acesulfame potassium (Ace-K) and aspartame, whereas Diet Dr Pepper is made sweetened with just aspartame, the Web site stated.

    Along with Des Moines, the product is being tested in Colorado Springs, Denver, Kansas City, plus Austin and San Antonio.

    During the week of April 11, a mobile man cave rigged with video games and free samples will make its way to Des Moines. Although its exact route is to be determined, Dr Pepper will identify “points of testosterone” for its tour stops, Fleming told DesMoinesRegister.com.

    Dr Pepper Ten is currently available for purchase at the following select local stores: HyVee, Fareway, Dahl’s, Walmart, Target, Casey’s General Stores, Kum & Go, Quik Trip and Git N Go stores.

    Related Content

    Related Content