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GREENSBORO, N.C. -- Douglass Distributing has signed an agreement with Gilbarco Veeder-Root and Outcast making Applause TV with Outcast as the exclusive digital forecourt media provider for all dealer- and company-owned Lone Star Food locations. The deal brings Applause TV to more than 140 ExxonMobil-, Valero- and Shell-branded locations in the Sherman and Dallas/Fort Worth area.
"We are constantly looking for innovative technology that can elevate our customers' shopping and fueling experience," said Bill Douglass, former NACS chairman and CEO of Douglass Distributing. "Applause TV has exceeded our expectations and delivered the customer buzz we were looking for."
With Applause TV, retailers receive turnkey content management through Gilbarco's partner Outcast. Along with news and entertainment content, Applause TV includes a mix of national, regional and site-specific advertisements. In addition, on-demand couponing capabilities provide another tool to drive fueling customers inside the store.
"Site differentiation, building customer loyalty and driving in-store sales are key benefits of incorporating a digital forecourt media program into a retailer's marketing mix," said Mark Williams, marketing director at Gilbarco Veeder-Root. "Douglass' decision to roll out Applause TV is a strong endorsement of the value of Gilbarco's dispenser platform coupled with Outcast's content and unparalleled creative services."