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    Cumberland Farms Opens Second Concept Store

    Convenience store chain unveils fresh-food focused store in Deep River, Conn.

    CANTON, Mass. -- Cumberland Farms Inc., a nearly 70-year-old convenience chain headquartered here, opened its second foodservice-focused concept store yesterday in Deep River, Conn., CSNews Online has learned.

    The first store featuring the prototype design opened in Farmington, Conn., March 13. The interior design of that store features sage green walls, brown and beige tile floors, light wood cabinetry and accents, and gray countertops. Glass pendant lights hang over the coffee bar, and LED lighting illuminates the coolers. Three low and wide-set gondolas occupy the convenience side of the store, while only two islands are present on the foodservice side, giving the store an open feel.

    On the foodservice side of the store, a coffee bar lines the left wall. Close by is a island filled with breakfast sandwiches, baked goods and pastries; a variety of to-go salads, fruit cups and yogurt; as well as a wide selection of sandwiches—such as bacon cheeseburgers, buffalo chicken sandwiches, a rib-b-que, both hot and cold subs, and deli sandwiches on white and wheat breads—many of which can be toasted by foodservice staff at a nearby counter.

    This store is also home to the Shake Shop, a new offering at Cumberland Farms featuring a smoothie and milkshake machine.

    The roller grill section offers a variety of traditional roller grill items, along with a hot case of sandwiches. And behind that are foodservice staff who prepare sandwiches, pizza and more for customers, including toasted flatbread sandwiches.

    CSNews Online was on-site for the first store's grand opening, which featured extensive sampling of the store's food offer—from sandwiches, wraps and pizza to fresh-basked chocolate chip cookies and milkshakes—along with a check presentation by Haseotes to the local Westwood Elementary School.

    The design is the future of the Cumberland Farms convenience chain. In addition to the two stores in Connecticut, it will be implemented at three stores in Massachusetts slated for a remodel, according to one company representative at the grand opening in Farmington.

    "With this format and design, we’ll tweak it over the next couple of months and learn what we didn’t do quite right, with the equipment, design and layout," Haseotes said. "In the next six months to a year we’ll work those out, get our people fully acclimated to the new design, and then we plan to run pretty fast with it, get it out there as quickly as possible."

    View a slideshow of the Cumberland Farms concept store in Farmington, Conn.

    Related News:

    -- Inside Cumberland Farms' New Concept

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