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    Cumberland Farms to Offer "Pay as You Go" Product Line

    The company will offer prepaid programs using Coinstar's e-payment services in approximately 600 stores.

    BELLEVUE, Wash. -- Cumberland Farms chose Coinstar's e-Payment Services' full range of "pay as you go" products, which will be available for customers in approximately 600 stores. The product line includes national and regional prepaid wireless programs, prepaid MasterCard and VISA stored value debit cards, leading gift cards and more, the company reported.

    "We are pleased to offer this extensive range of pay as you go products to the Cumberland Farms shopper," said Ron Saumur, director of retail business development for Cumberland Farms. "And, since Coinstar manages every aspect of the program, making it completely turnkey, store employees can focus on their main objective -- customer service."

    The "pay as you go" product line is expected to be available in Cumberland Farms stores in 11 states in the Northeast and Florida beginning in mid-August.

    Coinstar offers a full range of customizable technology platforms, and its turnkey, no-cost inventory solution is designed to maximize category performance by optimizing the product mix and targeting shopper needs, the company stated. Coinstar manages the setup, training, ongoing merchandising and replenishment of the products and provides comprehensive chain and store reporting.

    "We're very excited to distribute our line of 'pay as you go' products through the largest convenience store and petroleum marketer in the Northeast," said Steve Verleye, senior vice president and general manager of e-Pay at Coinstar Inc. "By offering such a wide range of choices to its customers, Cumberland Farms will have the ability to attract new customers and generate additional store traffic."

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