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DEERFIELD, Ill. -- Stagnito Media, parent company of Convenience Store News, announced today that it is acquiring Carbonview Research, specialists in rapid-response, custom, primary market research and analysis for consumer packaged goods (CPG) manufacturers, retailers and agencies.
Since its founding in 2005, Carbonview has become a leading provider of panel-based market research and analyses that improve the performance of retail brands. Its ability to quickly deliver effective solutions to complex research challenges is a significant complement to Stagnito Media’s information-based portfolio of products and services, according to the company. In addition to CSNews, Stagnito Media publishes Progressive Grocer, Private Label=>Store Brands, Gourmet Retailer, Retail Leader and Hispanic Retail 360.
"As retail markets and shopper behavior become increasingly complex, the insights provided by Carbonview Research will become ever more important," said Harry Stagnito, president and CEO of Deerfield, Ill.-based Stagnito Media. "This is a perfect fit for our current research capabilities, and the acquisition continues our investment in extending our value to the retail market."
This acquisition also will further strengthen Carbonview's organizational commitment to providing research in compressed timeframes, allowing brands the ability to make critical business decisions faster.
"At Carbonview, our primary goal is to provide productive, full-service research solutions that also meet the time and budgetary needs of our clients," said Rich Ratcliff, president of Carbonview. "By joining Stagnito Media, we’ll be even better equipped to deliver on that goal. Stagnito’s leadership position in the market, comprehensive media resources and depth of retail knowledge create significant synergies and the opportunity to provide more value than ever to the clients we serve."
Stagnito Media is America’s fastest-growing integrated information company serving CPG retailers. In addition to its leading print and online media brands, the company produces top-tier retail industry events, such as the Store Brands Decisions Innovation & Marketing Summit and the Hispanic Retail 360 Summit.
Stagnito Media is a portfolio company of Long Island, N.Y.-based Topspin Partners, LBO.