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CLEVELAND – Ana Paula Rodrigues, art director of Nielsen Business Media’s Convenience Store News, was named the winner of the second TABPI Design Challenge -- adding to her impressive list of design achievements as creative director of the convenience and petroleum retail industry’s most-preferred publication, as based on the most recent Preston/Rogers Convenience Industry Media Usage Study.
The challenge is meant to reward graphic creativity in the b2b industry, as well as serve as a learning experience for all design professionals. This second challenge invited all b2b art directors and designers to imagine themselves as the art director for Concrete Times magazine. The publication's editor-in-chief wanted the cover to focus on the upcoming "World Concrete Convention" in Las Vegas. However, she insisted that the cover not use a photo of the city, the convention center, or the show floor. Entries had to take a different approach as to how to effectively promote the show issue. The judging panel was composed of art directors from leading b2b publications in a variety of industries.
To see Rodrigues' winning entry, please click here.
Based in Cleveland, the Trade, Association and Business Publications International (TABPI) is a worldwide organization dedicated to bringing together editors working for English-language publications worldwide, and encourage a common dedication to editorial ethics and excellence. TABPI's editorial and design awards program, the Tabbies, is open to English language b2b publications in more than 40 countries.
Rodrigues’ list of recent awards includes:
• 2008 Silver Award in the Create Awards competition for “DaVinci Code” cover (July 2007 issue).
• 2008 American Graphic Design Award for Best Cover Design for “Get Green” cover (February 2008 issue).
• 2008 Bronze Art Directors Club of New Jersey.
• 2008 Graphic Design USA Magazine In-house Design Award.
• 2007 Silver Folio Magazine Ozzie Award.
• 2007 Silver Nielsen Business Media Editorial Excellence Award for Best Art Direction.
The CSNews editorial staff also won the coveted 2008 Jesse H. Neal Award for best overall issue in its category. The Neal award is the highest editorial honor in the business-to-business media industry. CSNews has received more awards for its editorial quality than any other publication in the convenience store industry. It also received editorial honors from the American Business Media for its community service journalism in the William D. Littleford Award program in each of the past two years.