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Corona Light is extending its package line with the addition of the new Corona Light 12-ounce Tall Can, which will roll-out at retail in warm weather markets—including Arizona, California, Colorado, Florida, New Mexico, Nevada and Texas—in December, with remaining U.S. markets to follow in early 2009, the brand’s U.S. importer, Crown Imports, stated. The 12-ounce can style fits Corona Light’s consumer demographic, which are very active people that enjoy outdoor activities, the company stated. The new Corona Light 12-ounce Tall Can rollout will be supported with a variety of point-of-sale materials including shelf strips, display cards and static stickers, according to the company.
Crown Imports LLC, Chicago
(312) 873-9600; www.crownimportsllc.com