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General Mills launched its Cookie Crisp Cup Cereal in the convenience channel, allowing the channel to grab purchases from on-the-go customers craving the sweet chocolately taste of the brand, according to the company. The 1.6-ounce cup cereal doubles as a snack or breakfast and has a suggested retail price of $1.19.
General Mills, Minneapolis, Minn.
(800) 767-5404; www.generalmills.com