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    Convenience Valet Brings Wholesome Goodness to C-stores

    The "simple, naturally delicious" food line adds to the company's wellness brands.

    MELROSE PARK, Ill. -- Convenience Valet partnered with Wholesome Goodness to introduce a broad assortment of affordable, all-natural products that are "simple, naturally delicious."

    Wholesome Goodness products include Grilled Vegetable and Multi-Grain/Omega Tortilla Chips in single-serving, 1.75-ounce bags, or multi-serving, 9-ounce bags. Snack mixes include such original flavors as Mountain and Tuxedo mixes available in 1.25-ounce, single-serve or multi-serving, 6-ounce bags.

    "We recognize that diabetes and obesity rates are at historic, all-time highs. Fortunately, consumers are responding to this alarming trend as evidenced by double digit growth in demand for these natural alternatives over the past few years. The Wholesome Goodness line of affordably priced products fills this 'good for you' niche," said Dave Arensdorf, vice president of sales and marketing at Convenience Valet stores. "Our company does not want to be known simply as a redistributor of established brands, but rather as innovators who focus on bringing new, unique items that are good for you and follow this emerging growth category."

    Convenience Valet's portfolio of wellness brands include GNC, Emergen-C, Airborne, Protein to Go and Natrol.

     

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