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    COMPETITIVE WATCH: McDonald's Launches McCafe Coffees

    Famed fast food restaurant looks to capture java sales.

    COLUMBUS, Ohio -- With Americans consuming upwards of 400 million cups of coffee each day, retailers continuously scramble to secure market share. While convenience store operators have a built-in share, the industry faces new competition from McDonald’s, which launched a new campaign called McCafe Coffees in central Ohio, which focuses on specialty java brews.

    "McDonald’s continues to engage customers by extending premium coffee choices during breakfast and throughout the day," Jeff Newman, president, McDonald’s Central Ohio Marketing Cooperative, said in a released statement. "Our customers can now enjoy a variety of new McCafe Coffees at a great value."

    The Co-op for McDonald’s is one of the first markets in the country and the first in Ohio to offer the McCafe product line, featuring lattes, mochas, espresso shots and cappuccinos in a variety of options and flavors including Iced, Hazelnut, Caramel and Vanilla (regular and sugar free), and Premium Roast Coffee and Hot Chocolate. Most are available in small (12 ounces), medium (16 ounces) and large (20 ounces) sizes. Prices generally start at $1.99, and customers can select whole or non-fat milk.

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