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ATLANTA – Coca-Cola North America has branded its next generation fountain beverage dispenser "Coca-Cola Freestyle." The equipment will be market tested this summer.
The name captures the dispensers' "ability to deliver unprecedented beverage variety to suit any consumer taste," the company said in a statement.
"Coca-Cola Freestyle brings to life the refreshingly positive outlook that has always been associated with Coca-Cola," said Chandra Stephens-Albright, senior director of marketing and business development for the brand. "It brings back the magic of the fountain of the past, re-imagines it for the future and then takes it a step farther by celebrating the idea that consumers can truly have their say at fountain, with choices tailored completely for them."
The new self-serve fountains have been in development for nearly four years, the company said. The new units are touchscreen operated, enabling consumers to select from more than 100 brands, including varieties of waters, juices, teas and sparkling beverages that have never been sold in the United States.
The Coca-Cola Freestyle dispenser uses proprietary PurePour Technology to make dozens of branded beverages fresh to order, in the same amount of space as the current eight-valve machine. It will be tested in select quick-serve restaurants in Orange County, Calif., and Atlanta this summer before a wider introduction currently planned for early next year.