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PHILADELPHIA -- During a joint press conference, chairman, president and CEO of CITGO Petroleum Corp., Alejandro Granado, and the ambassador of the Bolivarian Republic of Venezuela, Bernardo Alvarez, unveiled the new Cafe Venezuela program, which will bring imported coffee to c-store patrons.
Granado explained the goal of the Cafe Venezuela program is to promote sustainable development in rural Venezuela where coffee is grown, while providing quality coffee to CITGO patrons in Philadelphia, Boston and Chicago.
"This is a win-win initiative. Not only are we helping to improve the quality of life for small Venezuelan coffee growers, but we are also providing CITGO customers with a quality product they can be proud to purchase," Granado said in a statement.
Golden Valley Farms Commodity Group will market the Cafe Venezuela coffee on behalf of CITGO and its approximatly 2,000 locations over the next two years. "This new business endeavor, promoted by CITGO, will allow consumers the opportunity to enjoy one of the best quality coffees in the world, the Arabica Coffee from Venezuela," John Sacharok, president of Golden Valley Farms, said in a statement.
Alida Moreno, president of Cafe Venezuela, noted the first shipment of 7.45 tons of coffee already arrived, while the second shipment is in transit.
"On behalf of all the small coffee producers that work under the umbrella of Cafe Venezuela, I want to convey to you our collective pride stemming from the fact that our coffee is being sold at CITGO service stations here in the United States," Moreno said in a released statement. "By guaranteeing the placement of our product, this program will contribute to significantly improve the quality of life of our producers and their families."