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    Chevron Latest Energy Campaign 'I Will' Launched

    Company continues on progressive course set in 1992.

    SAN RAMON, Calif. -- In an effort to raise awareness of the importance of energy efficiency and conservation, Chevron Corp. launched its "I Will" campaign.

    "Energy efficiency is the cheapest and most reliable source of new energy that we have," Chevron vice chairman, Peter Robertson, said in a statement. "With demand for energy continuing to rise across the United States and around the world, it’s imperative that we use the resources we already have more efficiently. We hope our new campaign will help raise awareness of the power of energy efficiency and encourage individuals to take actions to use energy more wisely."

    The advertisements for the campaign, which begin this weekend, will complement Chevron’s updated www.willyoujoinus.com Web site that provides useful information on ways to conserve energy, noted Robertson.

    Web site features include the Energy Generator, an interactive program that demonstrates how individual actions can yield measurable energy savings. For example, visitors can learn how to lowering the thermostat in the average U.S. residence by one degree in the winter can save enough energy to light approximately 5,000 hours of reading.

    "I Will" underscores Chevron’s long-term commitment to efficiency and conservation, which dates back to 1992 when it began tracking energy use across its worldwide operations. Since then, the company has improved its internal energy efficiency by 27 percent.

    "Chevron is committed to expanding its energy efficiency and conservation efforts both inside the organization and outside," Robertson said in a statement. "Through our energy efficiency business, Chevron Energy Solutions, we’re helping institutions and businesses become more efficient."

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