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SAN RAMON, Calif. -- Chevron Global Marketing introduced the newest addition to The Chevron Cars family, Courage, to help raise awareness and funds for breast cancer research.
Sales of Courage, the seventh special edition Chevron Car, will see all net proceeds donated to the Susan G. Komen Breast Cancer Foundation, the company stated.
"Supporting the Susan G. Komen Foundation and Breast Cancer Awareness Month through donations and outreach in the communities we serve has been our commitment for many years," Shariq Yosufzai, president of Chevron Global Marketing, said in a written statement. "Chevron is dedicated in its support of new developments that help work toward the prevention and treatment of the disease to bring greater hope for all those whose lives have been affected by the disease."
Courage cars are available at participating Chevron retail locations across the United States for a suggested retail price of $7.99 or on the company’s Web site for the cars -- www.ChevronCars.com.
Since 2001, Chevron introduced a special edition Chevron Car annually to help raise breast cancer awareness, and has donated nearly $1.4 million through sales of the cars, the company stated.
Chevron also supports breast cancer awareness and raises funds for research through its participation in Komen for the Cure events throughout the U.S. This year to date, Chevron sponsored Komen for the Cure events in 17 U.S. cities and saw more than 2,800 employees participate.
"It is vitally important to support breast cancer awareness. Breast cancer is a disease that affects so many of our lives, including the lives of Chevron employees around the globe," Danny Roden, vice president of Chevron North American marketing, said in a statement. "October is Breast Cancer Awareness Month and unveiling our special edition Courage toy car is another way that Chevron is taking part in the fight against breast cancer."
Along with the Courage car, Chevron launched additional campaigns to support breast cancer awareness, such as:
-- A Courage donation card campaign, which invites customers to donate $1 to Susan G. Komen for the Cure. The program will be available at select Chevron retail locations across the country. Donation cards will be displayed inside participating Chevron/ExtraMile convenience stores, the company stated.
-- An online breast cancer awareness campaign in partnership with Warner Bros. Online and Ellen DeGeneres, who is a breast cancer advocate for the Susan G. Komen Foundation. When online visitors visit www.ellen.warnerbros.com, they can view a microsite dedicated to National Breast Cancer Awareness Month. The microsite presents facts about early detection and how to support the cause.
-- Sponsorship of the 2007 Ladies Professional Golf Association (LPGA) Longs Drugs Challenge, which is being held at Blackhawk Country Club, in Danville, Calif., through Sunday. Chevron will sponsor the 15th hole as the Driven by Courage Challenge, where each tournament player's drive of 250 yards or more from the tee will earn a donation from Chevron of $100 toward local breast cancer awareness organizations, the company stated.
-- And new for 2007 are in-store education materials and programs, aimed at educating Hispanic women about the importance of self-exams and mammograms. As part of the effort, Chevron will host a Power Brunch in Los Angeles in November, featuring first-hand stories from breast cancer survivors.