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    Celsius Launches in Kum & Go Midwest Locations

    Calorie-burning drink to be promoted on endcaps.

    DELRAY BEACH, Fla. – Calorie-burning drink Celsius is now available at Kum & Go's 438 locations in 12 states.

    Kum & Go will carry Green Tea Raspberry Acai, Green Tea Peach Mango and sparkling Wild Berry and Orange flavors. Celsius will be found in Kum & Go stores in New Year's end cap displays for consumers who are eager to start their New Year's resolution of consuming healthier beverages and foods. Celsius will support sales at Kum & Go with pump toppers, promotional pricing and advertising.

    "We pride ourselves on providing quality products and superior customer service in each and every Kum & Go store," said Kevin Krause, the chain's senior vice president of marketing. "We believe that our customers are looking for great tasting, functional beverages such as Celsius' calorie-burning beverage. The clinical studies that scientifically support Celsius confirm that this is a high performance drink our customers will embrace."

    Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame and no artificial flavors, according to the company. The drinks contain green tea with EGCG, ginger, caffeine, calcium, chromium, B vitamins and vitamin C. Scientifically shown to raise metabolism over a three-hour period, Celsius results in a sustained calorie burn, while keeping consumers energized, the company said.

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