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WACO, Texas – CEFCO Convenience Stores was named the winner of the 2013 Waco Award in the convenience store category. The annual Waco Award program identifies companies it believes have achieved exceptional marketing success in their local community and business category.
Recepients are also selected for enhancing the positive image of small business through service to customers and community, according to the announcement.
Winners are determined based on information gathered internally by the Waco Award program and data provided by third parties. The program focuses on quality over quantity, with recognition given to companies that have demonstrated the ability to use best practices and implement programs to generate competitive advantages and long-term value.
The Waco Awards program works exclusively with local business owners, trade groups, professional associations, and other business advertising and marketing groups.
Temple, Texas-based CEFCO Convenience Stores operates more than 250 stores in Texas, Alabama, Mississippi, Oklahoma, New Mexico, Louisiana and Arkansas.