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    Casey's Opens First Newly Designed Store

    With roughly 1,000 square feet more space, the Des Moines store offers more food and beverages.

    ANKENY, Iowa -- Casey’s General Stores opened its first Des Moines area example of a larger floor plan, which gives more space to the food and beverages—areas that provide an increasing share of convenience store profits, according to a report in the Des Moines Register.

    Company executives said the 3,788-square-foot store will be roughly 1,000 square feet larger than the average Casey's, and the extra space will be split between larger beverage coolers and additional space for food, including a sub sandwich counter, a coffee bar and customer seating, according to the newspaper report.

    Terry Handley, chief operating officer for Casey's, said the company's O-shaped design—named because the cashier now will be in the middle of the store—is simply a reaction to customer demand for more kinds of beer, energy drinks and other items, according to the report.

    "As producers have expanded their offerings of those products the retailer has to be prepared to offer that to remain competitive," Handley said.

    Approximately a half-dozen stores with the new design are open or nearing completion, and the company hopes to finish a total of 20 by the end of April. Also, existing stores will eventually be remodeled to add food and cooler space, Handley said in the report.

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