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CHICAGO -- The International Carwash Association is launching its first-ever public education campaign to inform consumers about the environmental benefits of professional car washing, particularly at those car washes in the association's WaterSavers program.
The "WaterSavers Tour -- Go Pro for H2O" campaign will kick off in Atlanta and emphasize the industry's commitment to water conservation and water quality. It will encompass major events starting this Friday, along with a new consumer-friendly WaterSavers website.
Visitors to the new website, WashWithWaterSavers.com, can register for a chance to win an iPad 2, take a fun, informative quiz about car washing, and locate WaterSavers car washes in their communities. The quiz shows that professional car washing uses far less water than driveway and pavement washing, which also sends soap and other harmful chemicals into storm sewers and then into rivers and lakes. In contrast, many professional car washes use water that is recycled or reclaimed, and discharge effluent directly to the local water treatment facility.
The WaterSavers Tour -- Go Pro for H2O campaign is being spearheaded by the Chicago-based International Carwash Association, a nonprofit trade group representing nearly 2,000 companies with more than 15,000 car washes in more than 20 countries.
"We're taking our story on the road in the Atlanta area with a fuel-efficient car decorated with the WaterSavers and International Carwash Association logos," said CEO Eric Wulf. "Our goal is to inform consumers they can keep their cars clean and live ‘green' by avoiding driveway and pavement washing and using professional car washes, especially WaterSavers car washes."
Consumers in the Atlanta area will be able to interact with professional car wash operators and representatives of the association, and see the WaterSavers car at several locations, including the Aug. 27 Auto Show and Automotive Night at the Gwinnett Braves AAA baseball game. The tour will continue in late September and early October with events in Raleigh, N.C., and Knoxville, Tenn.
In addition to the Southeast tour, the International Carwash Association is investing in an ongoing national media relations program to continue drawing attention to the environmental benefits of professional car washing and the WaterSavers program, in particular.
WaterSavers is the association's recognition program meant to help professional car washes promote their environmentally responsible business practices. More than 700 locations across the United States and Canada are enrolled in the program. All WaterSavers car washes meet specific limits on the amount of fresh water used per wash and discharge effluent to a water treatment facility.