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    Briefly Speaking

    Supplier news from Anheuser-Busch, Nestea, Michelob and others.

    Anheuser-Busch Inc., the world's largest brewer, has introduced new golf-themed cans and secondary packaging for Michelob and Michelob Light, available nationwide through Sept. 16. The new 12-oz. cans feature embossed Michelob and Michelob Light logos and bottle icons with a dimpled golf ball background. They are available in six-pack and 18-pack configurations. The secondary packaging on the 18-packs features two of golf's most picturesque holes: the Michelob 18-pack features the 8th hole of the "Blue Monster" course at the Doral Golf Resort & Spa in Miami, and the Michelob Light 18-pack showcases the 18th hole of The Plantation Course at Kapalua in Maui, Hawaii.

    The Anheuser-Busch Collection has introduced five new collectible items that reflect historical themes for purchase by retailers and collectors. The items include: The Chosen One beer stein; a Civil War Stein; the 2002 Budweiser Oktoberfest Stein; the Guiding the Way Home Holiday Stein; and the Guiding the Way Home Holiday Plate.

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    IBC Root Beer has signed an agreement with Southlake, Texas-based Long Drivers of America (LDA) to become a major sponsor of the 2002 RE/MAX World Long Drive Championship. The sponsorship, now in its second year, will allow IBC to expand its role in the "Super Bowl" of long driving.

    The RE/MAX World Long Drive Championship will consist of at least 12,000 golfers at 400 qualifying events to be held in various parts of the world. The championship culminates with the finals slated for October 16-19 in Mesquite, Nev. at the Palms Golf Club. The final event will be taped for broadcast and will air on Christmas Day on ESPN.

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    The Nestea COOL Snowman will have three new buddies to hang out with in 2002, as The Coca-Cola Co. announced that Olympic snowboarding stars Ross Powers, Danny Kass and J.J. Thomas have joined the Nestea COOL snowboard team.

    In addition to the sponsorship of the Olympic snowboarders, Nestea COOL is planning to make this spring and summer extra cool for teens. The brand will introduce new packaging featuring the Nestea COOL Snowman, a new lemonade-flavored ice tea, an in-theater and national sampling program, and an under-the-cap promotion. Both the new packaging and lemonade-iced tea will hit store shelves in mid-April.

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    In a market dominated by multi-million dollar financing and large corporations, Q BLAST is unique in the isotonic beverage category. It's the only beverage in the market to deliver carbohydrates and electrolytes with one gram of sugar. Q BLAST provides athletes the energy they need through carbohydrates and electrolytes, without caffeine.

    Q BLAST's test markets for 2002 include Texas, Denver, Las Vegas, Chicago and Gary, Indiana. Q BLAST will also be test marketed in Shell Oil Co., Flying J Travel Centers and Wal-Mart.

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