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Bravo! launched Blenders, a line of lactose-free meal replacement beverages that contain vitamins, minerals and 25 percent more protein than milk. Blenders do not require refrigeration, have a shelf life of up to 11 months and contain fewer calories than other weight control beverages. Blenders will have a large public relations effort including point-of-sale materials, public relations efforts including sampling.
Bravo! Foods International, North Palm Beach, Fla.
(877) 625-1411; www.bravobrands.com