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LA PALMA, Calif. -- Following the launch of its new morning menu earlier this month, ampm invited customers to sample new breakfast burritos, empanadas and croissant sandwiches Wednesday, Sept. 23, from 6 to 9 a.m. at participating ampm stores across the United States, while supplies last.
Participating stores will offer half-size versions of items from the new menu. Sampling will be accompanied by coupons for any hot breakfast item for $1.
"Once customers get a taste of our new hot breakfast items, we're confident they'll come back for more," said Bill Fry, president of BP U.S. Convenience Retail.
The menu offers commuters a number of breakfast options, including two breakfast burritos: The Works, filled with smoked ham, bacon, sausage, eggs, hash browns and three cheeses, and the Chorizo con Papas, filled with chorizo, eggs, potatoes and a three-cheese blend. Empanadas also come in two varieties: sausage, egg and cheese, or chorizo, egg and cheese.
Depending on the market, ampm will offer either two or three croissant sandwiches: one with sausage, egg and cheese, another with ham, egg and cheese, and -- in certain areas -- bacon, egg and pepper-jack cheese.
Radio ads supporting the sampling day are running in selected areas from Sept. 21 to Sept. 23. BP also is promoting the new breakfast menu with e-mail blasts, text message alerts and store signage.
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