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HOUSTON -- BP launched a vacation promotion earlier this month for its customers that underlines its brand identity of "A little better," the In-Store Marketing Institute reported.
The promotion, dubbed A Little Better Getaway, is an instant-win game that will award four grand-prize prizes of $20,000 in travel credit for trips to London, Paris, Hawaii and Fiji, the report stated.
Secondary prizes include 10 BP gift cards worth $1,500; 100 Garmin GPS navigation systems; and 200,000 BP gift cards worth $5, according to the report.
To win, shoppers can receive game cards at participating BP stations when they present a receipt for a purchase of at least five gallons of gasoline, the report stated.
In addition, a second-chance sweepstakes will award a grand-prize getaway and 25 first-prize Garmin devices. To enter this giveaway, customers can enter a promotional code found on game cards online, according to the report.
At retail sites, outdoor pole signs will communicate the campaign, which will run through April 1.
In other company news, the state of Alaska intends to sue BP for losses incurred by oil spills, pipeline leaks and shutdowns on the North Slope two years ago, The Associated Press reported.
While no lawsuit has been filed to date, the state Department of Law requested $4.7 million from lawmakers to pay for preparation work and possible litigation in 2008, according to the report. State officials estimated the state's losses from the events to total several hundred million dollars, but declined to give a figure they would seek from the company, according to the report.
"Based upon information gathered to date, the Department of Law anticipates making a recommendation to commence litigation to recover the state's revenue losses, as well as civil penalties and damages under the state's environmental statutes," the request to lawmakers states.
The state relies on oil taxes and royalties for nearly 90 percent of its revenue and has been investigating BP for months, the AP reported.
"We have cooperated with the state's investigation," BP spokesman Steve Rinehart told the AP, declining to speculate on claims in a potential court case.
If the $4.7 million is approved by the House, the appropriation would be used for "counsel, document management, experts and litigation costs," according to the request made by the Office of Management and Budget on behalf of Governor Sarah Palin, the AP reported.