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LAS VEGAS — Where does retailing stand today, and where does it need to go?
In an interview with Progressive Grocer, a sister publication of Convenience Store News, at this week’s Nielsen Consumer 360 conference in Las Vegas, Nielsen’s Executive Vice President of Retail Services Rob Hill answered this question, while also discussing key trends retailers and consumer packaged goods companies (CPGs) need to seize, and Nielsen’s new partnership with Whole Foods Market.
While retailing has changed dramatically in recent years and continues to evolve, Hill explained that there are a few things that have not changed — and will not change:
1. The consumer is the center of the universe.
2. For the retailer, their banner is their brand; there is a huge investment in the equity in that banner; and their whole world revolves around that.
3. The retailer is always trying to achieve more trips and more baskets while driving loyalty.
“What’s changed is the vehicles to achieve those goals. That is what’s dramatically different,” Hill said.
Taking place June 27-29, Nielsen Consumer 360 is an annual conference that seeks to connect consumer trends across industries. Respected thought leaders and industry experts share their experiences to help attendees better understand the rapidly changing landscapes of advertising, media and retail, as well as digital, technology, and more. This year’s conference is exploring disruptions that are affecting different industries and creating a compelling need to innovate and transform.
Click above to watch the video interview.