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    Atlas Oil Co. to Acquire 23 BP's

    Company becomes first BP jobber east of the Rockies.

    By W.B. King

    TAYLOR, Mich. -- In a sale scheduled to close this coming fall, Atlas Oil Co. will acquire and supply 23 BP Products North America branded retail assets in the Northwest Indiana as well as an agreement for Atlas to operate a number of sites on the Indiana Toll road.

    "The deal started in the first quarter," Mike Evans, a spokesperson for Atlas, told CSNews Online."We became a BP jobber last October," he added.

    As part of this transaction, Atlas will convert a number of their retail sites to BP's ampm franchise offer. Evans explained this agreement is the first BP Jobber Supplied Franchise agreement reached east of the Rockies following BP's announcement they would be moving most of its direct supplied marketing areas to jobber supplied.

    "This is a continuation of our current strategy and allows is to grow with a great brand," Evans told CSNews Online.

    Atlas will operate the sites from its headquarters in South Bend, Ind. The company currently supplies over 100 retail locations in Indiana, Michigan and Illinois. Atlas cemented its strategic relationship with BP in December 2007 when it began branding multiple locations to the BP brand following its acquisition of R&J Oil Co.

    "Utilizing BP's fuel brand and the ampm franchise program will allow Atlas to further build upon our reputation in the marketing areas in which we supply and operate," Sam Simon, Atlas Oil Co. chief executive officer, said in a released statement.

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