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    Atkins Nutritionals Selects ACNielsen

    Low-carb diet company's choice based on information group's consumer panel.

    SCHAUMBURG, Ill. -- Atkins Nutritionals Inc., the company that launched the popular low-carb diet and the leading global manufacturer of controlled-carbohydrate food products, has chosen ACNielsen U.S., an operating unit of ACNielsen, a VNU business, to be the preferred provider of syndicated marketing information and consumer insights.

    Atkins Nutritionals senior vice president and chief marketing officer, Matt Wiant, said, "Our growth requires the highest-quality marketplace information and consumer insights. We are confident that tapping into ACNielsen's information assets, particularly the insights drawn from its Homescan consumer panel, will enable us to build on our success."

    Steve Carroll, senior vice president, ACNielsen manufacturer client service, said, "Atkins Nutritionals is a tremendous business success story. It initiated one of the most significant changes in people's eating habits and became a global organization in a relatively short period of time. We are very pleased to be selected as the company's core provider of syndicated marketing information and consumer insights."

    ACNielsen information tools that Atkins will utilize include Scantrack, ACNielsen's core-retail measurement service for sales tracking and promotion analysis across the grocery, drug and combined grocery/drug/mass merchandise channels; Homescan, the consumer packaged goods industry's gold-standard consumer panel for insights into the shoppers who purchase Atkins products; and ACNielsen's Account Level Services for sales analysis within specific retailers' custom-defined markets.

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