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    ARCO to Expand inOvationTV as BP Accepts Fleet One

    Partnerships expected to grow customer penetration.

    LA PALMA, Calif. -- ARCO signed an agreement to add inOvationTV to additional stations, effective immediately, growing its partnership with Gas Station TV (GSTV) in seven major west coast markets: Los Angeles, San Francisco, Seattle, Phoenix, Sacramento, San Diego, and Las Vegas.

    ARCO has utilized GSTV's network at their stations in 2 major markets for the past 5 years, with inOvationTV available at no charge to its 1,400 retailers.

    GSTV says this will grow customer penetration and add three million monthly impressions, bringing a combined total of 31 million to the nation's largest on-the-go network.

    Meanwhile, ARCO's parent, BP , now accepts Fleet One fuel cards at all its retail locations across the country.

    Fleet One said this now adds thousands of locations that Fleet One cardholders may access.

    "Fleet One acceptance at all BP locations provides our fleet customers with high quality fuels, a great in-store variety of offerings, and a substantial network of convenient locations," said Robert "Bert" Nix, Fleet One VP of Merchant Acceptance.

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