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PURCHASE, N.Y. -- Pepsi is offering new reasons for consumers to purchase Aquafina, the company's line of bottled water, and for c-stores to stock their shelves with it. Beginning this week, the company is kicking off a new program called, "Aquafina Pure Luck."
"This new program emphasizes the significant support Pepsi-Cola is putting behind Aquafina, and at the same time, rewards consumers for purchasing our brand over other bottled waters," said Steve Sears, vice president of marketing, non-carbonated beverages for Pepsi-Cola North America.
The campaign offers consumers a chance to win one of more than 40,000 cash prizes raging from $2 to $10,000, simply by being spotted with Aquafina or Aquafina Essentials, according to the company. Aquafina Spotter ground crews, assisted by two Aquafina-branded blimps that will travel to more than 60 cities throughout the United States, will award prizes to individuals spotted drinking or holding Aquafina products through September 2003.
Additionally, Pepsi will support the new promotion with two national 30-second television commercials airing on network and cable television as well as dedicated radio and Internet advertising across various AOL interactive properties. In-store displays will also remind consumers of the summertime spotter program.