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ST. LOUIS -- Anheuser-Busch Inc. is joining with the National Fatherhood Initiative (NFI) and the International Association of Fire Chiefs (IAFC) to launch a new program titled “Prevent, Don't Provide” that reminds adults not to buy alcohol for minors or provide it to them at parties, the St. Louis-based Daily Business News reported.
"We want to help send the message to adults that providing alcohol to teens and their teens' friends at parties, even for special events like graduation, is irresponsible and illegal," said August A. Busch IV, president of St. Louis-based Anheuser-Busch.
To kick off the effort, Anheuser-Busch ran a full-page ad in USA Today to help spread the word about the new campaign. In addition, Anheuser-Busch and its 600 wholesalers nationwide will provide convenience stores, grocery stores and other retailers with cooler stickers, posters and other point-of-sale materials reminding adults they have the power to help prevent underage drinking. A bookmark with tips for parents on this issue will also be available.
Anheuser-Busch and its wholesalers have invested more than a half-billion dollars since 1982 in a comprehensive portfolio of more than two dozen community-based programs and national advertising campaigns to promote responsibility and discourage alcohol abuse, including underage drinking and drunk driving.