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ST. LOUIS – The largest brewer in the U.S., Anheuser Busch Inc., a wholly owned subsidiary of Brussels, Belguim-based InBev, launched a new Web site called www.latinobud.com, which details the company's longstanding support of the Latino community. The site features videos on the communities, people and organizations the brewer has supported.
"At Anheuser-Busch, we support the community not only because it is good for business but because it is the right thing to do," Aurelio Ruelas, director of community relations for Anheuser-Busch, said in a statement. "For more than 100 years, Anheuser-Busch has been a friend and partner of the Latino community by supporting organizations and events that make a difference in people's lives. We encourage people to visit www.latinobud.com to learn more about the company's efforts in the Latino community."
Latinobud.com was designed by Austin, Texas-based LatinWorks and is divided into five sections—education, economic empowerment, health, leadership development, and arts and culture—which illustrate the breadth of Anheuser-Busch's efforts in the Latino community.
Anheuser- Busch supports approximately 400 community-based, local and national Latino organizations with contributions totaling more than $58 million during the past two decades, according to the company.
One of the videos features Vincent Chandler, who was a recipient of a scholarship from the Hispanic Scholarship Fund (HSF), the nation's leading organization supporting Latino higher education. With the help of Anheuser-Busch, the HSF has awarded more than $23 million and 18,000 scholarships over the past 25 years, the company stated.
"Receiving the scholarship from Anheuser-Busch through the Hispanic Scholarship Fund helped me believe in myself, and once you have that belief in yourself you can accomplish anything," HSF alumna Jennifer Rodriguez said in a statement. "Anheuser-Busch made it possible for me to complete my last two years of college. Now, I'm getting my doctorate in clinical psychology."
Another video on the site features New York City elected officials and community organizations discussing an environmentally friendly distributorship Anheuser-Busch is building in the Hunts Point section of the Bronx, which has created jobs in the surrounding community and helped revitalize an area that was previously underdeveloped, the company stated.
"This distributorship will be one of the first FORTUNE 500 companies brought into the Bronx,” Lenny Caro, chief executive officer of the Bronx Chamber of Commerce said in a statement. “Anheuser-Busch has stepped up to the plate and shown us they are proud to be here. Anheuser-Busch has become a pioneer by coming into the Bronx and building a facility of its size and offering job opportunities."