You are here
ST. LOUIS -- In an effort to expand the company’s non-alcohol beverage business, Anheuser-Busch established a subsidiary called 9th Street Beverages LLC last week, the company stated.
The company’s existing non-alcohol brands include 180 Energy, BORBA Skin Balance Water, Icelandic Glacial and Monster. This new subsidiary will focus on reaching consumers of energy drinks, high-end waters and other
non-alcohol specialty beverages, according to the company.
"With the success of our non-alcohol portfolio and opportunities to continue the momentum, we felt the time was right to bring further focus to this segment of our business," David English, vice president and general manager, 9th Street Beverages, said in a statement. "We have a great strategy and with the addition of a dedicated sales team, we’re excited about the future."
The division also establishes clear separation between the beer business and the non-alcohol business of Anheuser-Busch. The subsidiary will include a formal leadership structure for non-alcohol decision-making, and a group of skilled sales and marketing personnel focused solely on marketing and expanding distribution of non—alcohol products, the company stated.
Leadership at 9th Street Beverages includes Brian Belobradic, vice president of sales, and Tom Burkemper, director of marketing. In addition, sales professionals have been hired in major cities across the country to grow the non-alcohol brand portfolio in alcohol-licensed accounts as well as non-licensed accounts, as well as with Anheuser-Busch’s family of wholesalers.
"Our focus will be on reaching new consumers in accounts where alcohol products are sold as well as accounts where alcohol may not typically have a presence, such as travel and transportation venues, and 'at-work retail' and specialty accounts, such as spas, gyms and health stores," English added.
"We’ll also continue working with licensed retail accounts to identify opportunities to augment the growth of Anheuser-Busch’s beer brands."
Many of the existing Anheuser-Busch wholesalers will sell the non-alcohol portfolio, the company stated.